SINGAPORE. 19th June 2012: New media delivery specialist Vidiator®, in partnership with Indonesian telecommunications company Mitra Komunikasi Nusantara (MKN), has today launched a new fully-managed and hosted music and video streaming service called ‘Strim’. Strim enables broadcasters and mobile operators to quickly roll out compelling streaming services, featuring thousands of audio tracks and video clips from local music labels and movie production companies, without the usual upfront costs and risk.

One of the main barriers for operators and broadcasters launching mobile streaming services is the upfront investment in infrastructure and worries about the length of time it will take to recoup the money. Strim takes away that initial risk and allows operators and broadcasters to grow the service and then make the investment when it’s required. Hosted from Indonesia, Strim is delivered using Vidiator’s family of Xenon™ encoding and streaming solutions known for its high quality viewing experience on the small screen. The service is delivered either online or through a WAP, web or Android app with more services soon to be added.

Tae Sung Park, CEO of Vidiator comments: “Our recent survey showed Asian consumers’ clear appetite for music and video streaming services, but in the current climate operators and content providers are rightly cautious about infrastructure investments. Strim is a great example of Vidiator’s End-to-End Solution covering everything from encoding and streaming software, content sourcing, billing software, revenue models and user experience. This fully hosted and scalable service gives content providers a very quick, low risk route to accessing the mobile internet market allowing them to leap ahead of the competition and win valuable market share.”

Martin Suharlie, CEO of MKN added: “By partnering with Vidiator and MKN customers are able to scale the service as required, taking out much of the upfront risk that would normally be a prohibitive issue.” Consumers will be able to buy prepaid data SIM cards that include a subscription to the Strim service in MKN’s network of over 50,000 dealerships.

Vidiator will showcase Strim and its suite of encoding and streaming solutions and services for empowering new OTT and mobile video services that lead the industry in low total cost of ownership and high quality performance at CommunicAsia in Hall B2 on stand BQ5-04.

About Vidiator

Vidiator, a Hutchison Whampoa Company, is a complete solutions provider for the creation and delivery of OTT and mobile video streaming services. Founded in 2002 Vidiator helped create the mobile video streaming market and for over a decade has been an industry pioneer working in partnership with operators, broadcasters and content owners to revolutionise the delivery of video content to multiple screens.

Vidiator’s blend of innovative technology and unrivalled industry expertise alleviates the business, technical and content challenges involved in the successful deployment of OTT and mobile video streaming services, allowing operators and broadcasters to mitigate risk, focus on their core competencies and successfully monetise the multi-screen revolution.

The company’s flagship “Xenon™” products have now been deployed in more than 40 countries around the world. Vidiator has offices in Europe, Hong Kong and Korea.

About MKN

Mitra Komunikasi Nusantara (MKN) is an Indonesian company who focus on broadband devices such as modem, mobile router, android phone, and android tablet with iCyruspad brand. With branches network accross Indonesia such as Jakarta, Medan, Palembang, Pekanbaru, Jogjakarta, Surabaya, and Makasar, MKN distribute the products through A) Modern Outlet (Hypermart, Giant, BBC, and Grapari) B) Traditional dealer accross Indonesia.

MKN create synergy between broadband devices and services through strategic partnership with telecommunication operator both cdma and gsm network for starterpack and prepaid telecommunication.

More information please visit www.cyruspad.com

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